Developing a complex Webflow site for Cara-Tapa
Role
Webflow Development, Custom code, CMS structure
Client
Cara-Tapa
2022
Cara-Tapa is a video/podcast where Octavio Garbi (Ploomes Head of Sales) and Luís Felipe Vilela (Sale N Scale Founder) share their opinions while listening to a seller's call. The main goal of the show is to help sellers improve their approaches through a casual conversation.
As a show that was becoming a reference for sales teams, the challenge was to create a website design that conveys the show's visual identity and a CMS structure for all their past and future episodes.
Showing the brand through elements
With more than 20 episodes, Cara-Tapa had already developed a visual identity through thumbnails on YouTube and podcast platforms. At this stage the challenge was to design a landing page that delivered on Cara-Tapa's brand attributes.
The style system was created based on the show's colors, typography, illustrations and photography. This was the foundation for the construction of the elements that would be used on the podcast’s landing page.
All episodes in one place
One of the main goals of this project was to develop a system to show all of the show's past and future episodes and the various links used to guide the listeners to their favorite platform.
This system was created using the CMS (content management system) solution on webflow. Without the need of a developer or web designer, the content team could easily create new episodes that would appear through Cara-Tapa's pages.
The new Cara-Tapa's newsletter
The marketing team wanted to explore the show's listener base but it was not an easy task when the show was being listened to on different platforms. To search for a solution, the web design and the content team started to work together.
We proposed the creation of a newsletter that would deliver information from Cara-Tapa, such as new episodes and prizes and a channel to collect seller calls that could be used on the show. This way the marketing team was able to achieve their goal.
